In this project I used prefixes and suffixes to create new words. Those words, complicated and overloaded with meaning, try to approach a new reality that is difficult to define. The neologisms such as Metanetpostology, Pseudoquasipolireal, and Hyperphotocentrism, are embroidered on caps. Graphic design and branding strategies are used as an artistic tool that enhances and reinforces the idea of each of the core concepts and comments on the relationship between technology and consumerism.
Embroidered Caps, 2017