It´s Not About Looking-

In 2015, 8 posters were fixed on Moisés Pérez de Albeniz Gallery facade. The posters claimed: " It´s not about looking it´s about reading". The design, based on an ophthalmologist test, downsizing each of the words as the eye reads down the page, establishes not only a playful way of reading the poster but also a playful look, establishing a connection between the two concepts.

​

That way, before entering my Solo Show dedicated to photography, the beholder was already challenged to rethink the way they will interact with the images inside.