It´s Not About Looking-
On 2015, 8 posters were fixed on Moisés Pérez de Albeniz Gallery fachade. The posters claimed: " It´s not about looking it´s about reading". The design, based on ophthalmologist tested, downsize each of the words, so in addition a playful way of reading it and looked to it was add, establishing a connection between the two concepts.
That way, before entering to my Solo Show dedicated to photography, the beholder was already challenge to rethink the way they will interact with the images inside.
Posters on Gallery Fachade
Santander Bank Foundation
Moisés Peréz de Albéniz Gallery, Madrid, Spain, 2015