It´s Not About Looking-
In 2015, 8 posters were fixed on Moisés Pérez de Albeniz Gallery facade. The posters claimed: " It´s not about looking it´s about reading". The design, based on an ophthalmologist test, downsizing each of the words as the eye reads down the page, establishes not only a playful way of reading the poster but also a playful look, establishing a connection between the two concepts.
That way, before entering my Solo Show dedicated to photography, the beholder was already challenged to rethink the way they will interact with the images inside.
Posters on Gallery Fachade
Santander Bank Foundation
Moisés Peréz de Albéniz Gallery, Madrid, Spain, 2015